Rasa.io Email Newsletter Tool Review- engage, connect and personalize your emails?

Newsletters often get ignored in the inbox of many customers, and you don’t want that for your business. You want yours to be the one that they never delete because it piques their interest.

Rasa.io promises to help you build interesting and customized email newsletters that are sure to help you out. Today, we will review the tool and see exactly what it has to offer.

rasa.io homepage

What does Rasa.io do?

Rasa.io is a newsletter tool that helps you to get more sales from your email list and helps you to keep your customers come back to you because of your content. This helps you expand your reach.

It also helps you to get more leads, more sales, and better traction so that you can be sure to nurture your relationship with your customers better without having to input so much money on advertisements.

Who is it for?

If you are trying to find a tool that will:

  • help you to create personalized newsletters
  • increase your website engagement
  • improve the number of visitors to your content
  • allows you to make custom-curated articles
  • make you start creating better connections with people
  • make your newsletters more interesting than ever

then Rasa.io is the tool that you have been looking for.

Rasa.io user interface, usability and features

Rasa.io knows how social media feeds are important so that you will be able to make your clients notice your emails. It is a great time and money saver that allows personalization so you get more engagements.

To start using the tool, you first need to make an account and then log-in to it using the following details:

  • Username (your email address)
  • Password
rasa.io login

You can also opt to connect with your other accounts such as Google, Facebook or Apple to log-in. This would help you ease into logging in, so you decide how you want to do so.

Site setup

After logging in, the tool will direct you to this page, where you will start to set up your site. This will help the tool to determine how to make your newsletter for you.

You will be prompted to put in your website address so that the tool can extract data from it. However, if you do not have a site, you can just put in your name instead.

rasa.io site setup

As I have a website, I opted to put its address instead of my name and proceeded to the next thing.

Company name

If you input a website address, the next step is company name confirmation. The tool will check your site and search up for your company name and then show it like how it is shown below:

rasa.io company name

You can either accept this name if it is correct or change it if you think the tool has made a mistake, and then you can put it on the name by yourself. In my case, I just had to press the Next button.

Company logo

After the company name, you will also need to confirm if they have found the right logo for your site. If not, you can always upload your own logo instead. This part is essential to take note of.

rasa.io company logo

In this case, the tool got my logo wrong, so I had to upload mine. The whole process is swift and easy, though.

Color selection

After setting up your company site and your logo, the next thing to do would be to personalize the colors used for your newsletter. There will be a lot of colors to choose from.

You get to choose your primary color and secondary color accordingly, and you will see the colors on the preview change so you would be able to decide if you want the combination or not.

rasa.io colors

I selected basic colors that I think would work well together. Being able to customize the colors that I want fully is a great thing that I have not seen in other newsletter tools before.

Article sources

To fill up the newsletter, you will need articles for it. You can either opt to put in your own articles, add Twitter links, some sample articles, and a whole lot more.

rasa.io article sources

If your site has articles, the tool will automatically fetch things that can be found on your homepage as it did on mine. This is something I found to be very convenient.


After adding the articles that you want to show up in the newsletter, the next step would be to edit the template the way you want it. You can change the format to classic, big and bold or newspaper.

rasa.io template

Sample newsletter

After all that, you can try sending the newsletter that you have made to yourself so that you will have an idea about how it would appear on your mailing list’s inbox.

rasa.io sample newsletter

Rasa.io is a great tool that you can use to make sure that your newsletters would never be boring again and increase your sales by doing these simple steps.


Rasa.io pricing is very simple and this would depend on how many people you would want to send your newsletters to. They have a price checker which you can slide to check how much youw ould need to pay.

For example, for up to 2,500 contacts, you would only need to pay $29 per month to send them incredible newsletters that are fully personalized.

rasa.io pricing

Rasa.io Pros

  • customizable newsletter colors and format
  • paid plans are straightforward to figure out
  • allows you to upload your own logo
  • the tool has the ability to detect articles from the site
  • the app is very easy and convenient to use
  • allows you to send sample newsletter before you disseminate it

Rasa.io Cons

  • no font customization (e.g., style, size)
  • the article order is not dragged and dropped


rasa.io logo


My rating: 4.7 out of 5
Why I recommend it
– The tool helps you to make interesting newsletters fast and easy
– It allows users to customize the template through colors and format
– The paid plan is dependent on the number of contacts on the mailing list
– The entire process of template customization is very convenient

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